INTEGRATIVEBUSINESSMANAGEMENTSTRATEGIES FORSUSTAINABLE CULTURALHERITAGETOURISMPRESERVATIONANDSOCIOECONOMIC DEVELOPMENTOFHUAMBOPROVINCE,REPUBLICOFANGOLA

Abstract

In a world increasingly characterized by the appreciation of local and regional
specificities, communities must embrace the tourism potential inherent in their natural,
cultural, and environmental heritage, transforming it into a distinctive and beneficial
tourism product. Huambo is a province endowed with numerous natural and cultural
attractions, making tourism a promising catalyst for the development of many of its
rural areas. This study analyses the appreciation of Huambo Province’s tourism
potential and the effective and efficient use of its tourism resources for environmental,
social, and economic development, taking into account the hierarchical levels proposed
by (Tabares, 2006). The primary objective is to apply the methodology for hierarchising
tourist attractions developed by Tabares (2006), as an analytical tool for assessing the
province’s natural and cultural attractions. To this end, the methodological procedures
were based on bibliographic and field research, including systematic, non-participant
observation in situ. The data collected were organised and analysed in accordance with
a methodology adapted from the World Tourism Organization (WTO). Applied research
procedures were adopted, with a descriptive, qualitative, and bibliographic approach,
complemented by field research Gil (2009), to collect data and analyse scenarios in
order to describe and interpret them in accordance with the realities of Huambo
Province.