PROPRIEDADE DOS MEDIA E RESILIÊNCIA ORGANIZACIONAL: UMA REVISÃO SISTEMÁTICA E ANÁLISE BIBLIOMÉTRICA DE ESTRATÉGIAS DE CONTEÚDO DIGITAL

STOVER EDUARDO EZEQUIAS; OSVALDO MARTINS DA CRUZ; ROSÁLIA SILVESTRE EZEQUIAS

Autores

STOVER EDUARDO EZEQUIAS https://orcid.org/0009-0007-7132-698X
OSVALDO MARTINS DA CRUZ https://orcid.org/0009-0003-9001-7913
ROSÁLIA SILVESTRE EZEQUIAS https://orcid.org/0009-0007-4559-0613

Palavras-chave:

Media; Resiliência organizacional; Redes sociais; Propriedade dos media; Bibliometria.

Resumo

O presente artigo tem como objectivo investigar a evolução conceitual, os principais modelos teóricos, tendências e lacunas na literatura sobre propriedade dos media e resiliência organizacional no período de 1970 a 2024, com base em uma revisão sistemática da literatura e análise bibliométrica. Realizaram-se buscas na base de dados Web of Science, Scopus e Science@Direct com as expressões “media ownership”, “resilient media companies”, “digital content strategies”, “organizational

resilience”. Os resultados demonstram que o campo de estudo recebeu bastante atenção dos investigadores nestas últimas duas décadas, apesar de existir estudos bastantes relevantes entre 1990 e 2010. Este artigo contribui para a literatura ao apresentar uma visão holística do processo evolutivo sobre propriedade dos media e resiliência organizacional nos últimos 54 anos, com a finalidade de reforçar o seu papel no contexto actual, caracterizado por um aumento constante na competitividade da indústria mediática.

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