PROPRIEDADE DOS MEDIA E RESILIÊNCIA ORGANIZACIONAL: UMA REVISÃO SISTEMÁTICA E ANÁLISE BIBLIOMÉTRICA DE ESTRATÉGIAS DE CONTEÚDO DIGITAL

STOVER EDUARDO EZEQUIAS; OSVALDO MARTINS DA CRUZ; ROSÁLIA SILVESTRE EZEQUIAS

Auteurs

STOVER EDUARDO EZEQUIAS https://orcid.org/0009-0007-7132-698X
OSVALDO MARTINS DA CRUZ https://orcid.org/0009-0003-9001-7913
ROSÁLIA SILVESTRE EZEQUIAS https://orcid.org/0009-0007-4559-0613

Mots-clés :

Médias ; Résilience organisationnelle ; Réseaux sociaux ; Propriété des médias ; Bibliométrie.

Résumé

Le présent article a pour objectif d'étudier l'évolution conceptuelle, les principaux modèles théoriques, les tendances et les lacunes dans la littérature sur la propriété des médias et la résilience organisationnelle entre 1970 et 2024, sur la base d'une revue systématique de la littérature et d'une analyse bibliométrique. Des recherches ont été effectuées dans les bases de données Web of Science, Scopus et Science@Direct à l'aide des expressions « media ownership », « resilient media companies », « digital content strategies » et « organizational resilience ». Les résultats montrent que ce domaine d'étude a fait l'objet d'une attention particulière de la part des chercheurs au cours des deux dernières décennies, bien qu'il existe des études très pertinentes entre 1990 et 2010. Cet article contribue à la littérature en présentant une vision holistique du processus évolutif de la propriété des médias et de la résilience organisationnelle au cours des 54 dernières années, dans le but de renforcer son rôle dans le contexte actuel, caractérisé par une augmentation constante de la compétitivité de l'industrie des médias.

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